Everyone has their limits, including John Park. “I just couldn’t get that excited and motivated about selling plastic resin anymore,” the 50-year-old Novi resident said. “I’ve always had an itch to start my own business; I just needed the right vehicle,” he said.
For the 25-year veteran of the automotive industry and his wife, Karen, that “vehicle” arrived earlier this month when they opened Experimac in Canton. Experimac is retail storefront that specializes in sales of pre-owned Apple® computers and devices; repair of laptops, phones and tablets; trade-ins of existing devices; software and system updates; and sales of accessories. Experimac’s store at 42114 Ford Road. is the state’s only location.
John had spent his career in sales and purchasing, while Karen has a background in human resources.
“When my two-year contract ended at my last company, I wanted to do something different,” Park said. “I knew that just about anything dealing with Apple® products would be a success. The more I found out about the business model, the more excited I got and the more I knew this was the ‘vehicle’ I was looking for.”
The Parks have invested a large part of their savings into launching their Experimac franchise, and are hoping to meet a strong need in the area for consumers. The technology sector is obviously booming. In 2014, about 302 million computers were sold worldwide, generating about $304 billion in sales revenue. At the same time, almost seven billion cell phone subscriptions were purchased worldwide by May 2014, nearly one for every person on the planet.
Because Experimac specializes in selling pre-owned Apple® products, products can be sold at a price point that is accessible to a much-wider range of customers, according to the company.
“The strength and dominance of the Apple® brand is such a big plus,” Park said. “And the lifecycle of products continues to decrease as Apple® continues to innovate and introduce new products at a rapid pace, which is great for our business.”
And though the Parks just launched their entrepreneurial careers, they are already looking ahead to establishing something more.
“We both came from the corporate world. We have a 12-year-old daughter and twin boys who are turning 16 so we will have the boys work part-time,” John said. “Maybe someday this will truly be a family business.