Experimac Sandy Springs Interviewed by Entrepreneur

Experimac Sandy Springs Interviewed by Entrepreneur

Neil Kent of Experimac Sandy Springs was recently interviewed by Entrepreneur.com.

Neil Kent says that nearly every great thing that has happened in his life is somehow related to Apple. So, for him, becoming an Experimac franchisee was a natural fit. Experimac is one of United Franchise Group’s brands, dedicated to repairing, selling and upgrading Apple products. Here’s what Kent has learned as a franchisee.

Name: Neil Kent

Franchise owned:  Experimac in Sandy Springs, Ga.

How long have you owned a franchise? Since April 2015.

Why franchising?  

The support and knowledge base that comes from working with an established franchise group gives me peace of mind that I am not in this alone and I have the resources I need to build a successful business.

What were you doing before you became a franchise owner?

I was an event manager for nearly 30 years. I worked with corporations, non-profits and small businesses either producing events (internally), or consulting to help companies get the most out of participating in events, conferences and trade shows.

Why did you choose this particular franchise?

It was Apple! Nearly everything good that ever happened in my life was somehow related to Apple. There is no better business suited to my love and passion than owning my own Apple store! Had it not been a store that focused on Apple products, I probably would not have purchased a franchise.

How much would you estimate you spent before you were officially open for business?

Around $175,000.

Franchise Fee: $49,500

Schedule A: 78,000

Inventory: $35,000

Legal Fees and Licenses: $2,500

SBA and financing: $7,500.

Miscellaneous office supplies (locks, phone system, security, etc.) $3,000

Where did you get most of your advice/do most of your research?

My regional vice president, Michael White, was extremely helpful. Researching United Franchise Group was primarily done through the web and talking to a few franchisees under the UFG umbrella.

Read the entire article at: Entrepreneur.com.

Entrepreneur - Kent

Experimac Opening Soon in Cumming, GA

Experimac Opening Soon in Cumming, GA

PRE-OWNED APPLE® DEVICE BUSINESS EXPERIMAC DEBUTS IN CUMMING

EMPTY NESTERS FIND NEW CONCEPT AND LIFE EXCITING

(CUMMING, Georgia)— Travis and Becky Howe will be opening their pre-owned Apple® device reseller Experimac at 1586 Market Place Blvd in June. Opening the third franchise in this new but blossoming chain, the couple will provide high-demand Apple® devices like its iPhone®, iPad® and MacBook® lines at costs significantly less than their new retail price equivalents, as well as repair and upgrade services, product resale and more.

With over 25 years of senior management experience, Travis Howe’s titles have included president, divisional vice president, sales and marketing vice president and more. When the last company he worked for declared bankruptcy, however, he decided he had had enough of the corporate grind and opted for a business that was truly his.

“I was immediately grabbed by Experimac’s unique approach and felt there was a big hole in the market in offering pre-owned Apple® products at the retail level,” said Howe. “Experimac fills that hole by giving customers eager for Apple® devices a level of access to them that they might not otherwise have.”

A recent addition to United Franchise Group, the family of brands with over 30 years of franchising experience, Experimac is a rapidly expanding concept. United Franchise Group plans to open 25 Experimac stores by the end of 2015, and plans to have 100 by the end of 2016.

While many other 62-year-olds might immediately dismiss the thought of starting their own business, Travis Howe is optimistic as he plots his company’s future. His decision to own his own business, he says, is coming at exactly the right time in his life.

“When I really think about it, the time is perfect,” said Travis Howe. “Our kids are out of college and I still have a lot of drive to do something new. Becky and I have been fully engaged and excited about the opportunity, especially as it’s something that we can do together. To be able to not only start my own business, but do so with an exciting new concept like the one Experimac provides, is a far more appealing option than retirement.”

ABOUT EXPERIMAC

Experimac is the latest addition to the United Franchise Group family of brands, joining a team with over 30 years of franchise experience. As part of the $400-billion-plus Apple® market, Experimac provides pre-owned Apple® computers and devices, repair of laptops, phones and tablets, trade-ins of existing devices, sales of accessories and software and upgrades. For more information visit experimac.com.

Apple Products for Sandy Springs Schools

The way students learn has changed dramatically over the past 20 years. The advent of computers and interactive technology have changed the way people react and retain information- 50 minute lectures are no longer effective- information must be interactive in order to be absorbed.

I’ve seen this first hand, both in my professional life as well as in my personal life. As a technology conference manager, we began to recognize this fact in the mid 2000s and adjusted our events to “un-conferences” and hands-on workshops. In some cases, the presentations would be sent to attendees in advance of the actual conference session, and the session itself would be used to discuss and/or implement the concepts of presentation materials.

As a parent, I watched how my own child learned. He despised sitting down to read a book and was bored to tears by teacher lectures, which would cause him to act out in class. But…. Put the lesson on an iPad and suddenly retention, participation, and even DESIRE to do homework rose by leaps and bounds!

Sandy Spring Schools & Apple Products

Apple is incredibly prevalent in schools. Consider these schools in the North Metro Atlanta area:

Holy Innocents Episcopal School

All fifth- through 12th-graders at Holy Innocents’ Episcopal School in Sandy Springs were issued Apple MacBook Airs, and first- through fourth-graders have access to iPad carts. Students use technology to produce their own news shows and online magazine.

Atlanta Girls’ School

Recognized as an Apple Distinguished School, the school provides a laptop for every student. The sixth grade students use iPads and seventh through 12th grade use MacBook Pro laptop computers.

Galloway School

Has a 1:4 computer-to-student ratio and has budgeted more than $200,000 for technology. They are looking to implement a one-to-one program to put MacBooks in the hands of all students grades 5- 1, while all middle school students will have MacBook Airs to work from
 Pace Academy: Teachers have a choice of MacBook Air or MacBook Pro, and new iPads are planned. 25% of computers on campus are renewed each year.

Westminster Schools

Implemented a 1:1 laptop program with MacBook Air laptops in third through 12th grades, and, pre-first through second grade went one-to-one with iPads.

Brandon Hall in Sandy Springs

Also an Apple in Education school where all students are required to have a MacBook for their classes.

Why are Macs so prevalent?

Sustainability, efficiency, reliability and usability are key business factors of course. Now add in the fact that kids are already generally proficient with them, and if not they rapidly become so, it is obvious that Macs are a perfect match for students and education. Apple products are not disposable- they are designed to last.

A MacBook bought for a freshman in high school will still be a viable tool for that student as they work through college, and in many instances can be handed down to a younger sibling beginning their middle or high school career.

Where does Experimac Sandy Springs fit into all this?

In some of the instances above, the laptops/ iPads are part of the school tuition, but in other cases it is up to the parents to provide them. And a brand new MacBook or iPad can be quite an expensive investment for a family to make. Pre-owned is an excellent alternative!

A brand new MacBook begins at $1299, while we can provide a MacBook that will more than suit a student’s needs for less than $500.00. For Desktop computers, Apple’s entry level iMac starts at $1099. We offer slightly older, more powerful iMacs beginning at $499!

And, of course, we are all aware that kids can be rough on their devices. Broken screens on iPhones and iPads are the most common complaint about mobile devices, and laptop computers are treated only slightly better. In many instances, we can provide same day turn around on repairing your Apple device!

Come and visit us today, and let’s get your students new school year off on the right foot!

Experimac Sandy Springs Grand Opening

Expiermac in Sandy Springs, GA will be celebrating it’s Grand Opening on April 22, 2015 between 4:00pm and 700pm EST.

Address:
Experimac
5920 Roswell Rd. Suite B-115
Atlanta, GA 30328 (map)

This event is family friendly and there will be activities for children under the age of 14. Additionally, there will be a video game contest where children will have an opportunity to be showcased on Experimac’s Facebook page to win a prize. There will also be a raffle for a chance to win a prize as well.

Sources:
CBS Atlanta
AJC.com

Neil Kent of Experimac Sandy Springs Podcast Interview

Nearly every aspect of my career has had a significant presence of Apple® devices in some way,” explains Kent. “I loved my career, but it became apparent that it was time for a career change. My experience working with Apple® was just one of many reasons why Experimac stood out as the perfect opportunity for me. I love being at the cutting edge of technology and Apple® platforms have always represented the peak of advanced computing. I’ve quit a job because they wouldn’t let me use Apple® products, which says it all about my dedication to the brand.”

Recently, the Conversation Corner interviewed Neil Kent from Experimac Sandy Springs. In the podcast, Neil talks about his focus and expertise in the Apple space.

Listen to the Podcast:

Discussion Points:

  • Apple Madness
  • Retail location
  • How the trade in process works
  • Selling Apple products that are affordable
  • Making the most of technology
  • The iPad
  • Apple Stores- the good and bad
  • Apple Watch